📢Marketing In Web 3

ViralX is pioneering a new way of marketing in crypto.

Why Is Marketing Important?

Marketing is the most important part of any industry. Why? Industries need marketing to survive. It serves as a catalyst for growth by creating awareness of products and services, helping businesses differentiate themselves, and driving customer acquisition and retention. Effective marketing also contributes to revenue generation and supports market research to better understand customer needs and trends.

It plays a pivotal role in building and maintaining strong brand identities, driving innovation, and adapting to evolving market conditions. In today's competitive business landscape, marketing is integral to an industry's success and competitiveness. It maximizes the potential for success.

Industries that neglect proper marketing may struggle to thrive and remain competitive, as marketing is a key driver of growth, customer engagement, and overall business sustainability. This is where ViralX comes in.

The State of Marketing in Web 3

Marketing in crypto comes with its challenges.

Scams, rugs, and teams with bad intentions abound. The prevalence of scams can also make it harder for legitimate projects to gain trust and credibility in the eyes of potential investors and users.

On the other hand, many projects use KOLs (Key Opinion Leaders) or notable CT figures to promote their projects. Many get burned doing this because influencers end up taking payment but not providing any real tangible value. Some don't put any effort into the marketing. Or worse, they may take the money and run without doing any work at all. We have seen this play out countless times.

Whatever the case, the space is filled with danger around every corner. It is crucial for a project owner to use their funds wisely for the growth of their project. ViralX ensures that projects can make the best use of their marketing budget to avoid scams and reward those who do the best work. Follower count doesn't matter with marketing. The impact is what really counts. Our trustless infrastructure can help in this regard.

The Billion-Dollar Market Opportunity

Billions of dollars flow into marketing. Content Marketing is worth some $72B. Global Influencer Marketing is worth $16.4B. Influencer marketing is set to increase by almost $30 Billion by 2030. As crypto reaches mainstream adoption and the demand increases, the need for legitimate influencer marketing will only go up.

In a new emerging economy in Web 3, the need for legitimate marketing, branding, and content services will likely go vertical. We will start to fill this void now. In doing so, we position ourselves to become a force in the coming years. But it all starts here.

There are a plethora of fundamentally strong projects that need marketing/branding/content support and marketers willing to help. ViralX helps connect these two parties using trustless blockchain infrastructure.

Large sums of capital change hands in backroom deals with influencers and others for marketing. The problem within crypto is the community at large is often left out of these deals. In some cases, communities end up getting the short end of the stick when an influencer dumps their holdings.

At ViralX, community members will have a voice in which projects we market and can even get a piece of the revenue generated from deals made. Revenue is no longer just reserved for the select few big KOLs. Now you can get a piece of the pie while ensuring good projects get the spotlight they deserve.

We have a massive opportunity ahead of us. ViralX looks to solve a multi-billion dollar problem within the crypto industry. The issue of marketing affects the crypto community at large, marketers/freelancers looking for opportunities, and the growth of projects being marketed. Our solution addresses the needs of all three groups in a way that creates a win-win-win scenario.

It’s time to pull marketing out of the shadows and push these backroom deals out into the open to benefit all of us. This documentation provides a detailed overview of what we are trying to accomplish using our software solution. It is designed to seamlessly integrate with Twitter and Web3 wallets to cater to both project owners and marketers while benefitting our community.